' Yandex ' tests the robot

The system of contextual advertising ' Yandex. Direct ' plans to launch an automatic moderation advertisements. Robot avtomoderator tested on real campaigns.

' Manual ' check for compliance with the ads ' Yandex ' to promotional materials takes 1-2 hours. Automatic moderation will run campaigns in just a few minutes after the creation ( with a positive cash balance in the account advertiser).

Avtomoderator, promises the company will quickly check and eligible to run automatically 'correct' ads, and employees of the system will check the ad after placing. Robot avtomoderator already working - but still in beta testing campaigns of some customers.

Such an innovation on the part of ... Direct's ' fully justified - the number of ads placed in the system, in the autumn of last year exceeded one billion.